Sterling Bank

What I did

Live Event, Production Director

Client

Sterling Bank

Sterling Bank Plc, known as “Your One-Customer Bank,” is more than just a financial institution, it’s a forward-thinking, purpose-driven brand actively shaping conversations in Healthcare, Education, Agriculture, Renewable Energy, and Transportation through its bold HEART of Sterling strategy.

With a legacy that dates back to 1960, Sterling Bank has evolved into a dynamic commercial bank with a strong digital presence, leveraging creative content to inform, engage, and grow its community across Nigeria and beyond.

I’ve had the privilege of contributing to this impact as both Live Production Director and Content Creative Director through our work at Enhance 360. In these roles, I help transform ideas into high-quality, visually compelling stories that resonate with the bank’s audience.

As Live Production Director, I ensure flawless technical execution, overseeing everything from lighting to camera angles and stream quality, especially during virtual events, product launches, and corporate activations.

As Content Creative Director, my focus is on crafting purposeful narratives and visuals that align with Sterling’s brand voice. From concept development to final output, I guide creative direction that not only educates but emotionally connects, leaving a lasting impression on both new and existing customers.

Our collaboration with Sterling Bank continues to be a shining example of how thoughtful storytelling and technical precision can amplify a brand’s impact in today’s fast-paced digital world.
Seun Adeleye

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